THARA Media

Family Planning Campaign

Client : CMS - Jordan

A nationwide awareness initiative led by the USAID- Jordan, centered on family planning and spacing between pregnancies.
The campaign delivers key messages highlighting improved health outcomes for both mothers and children, while also addressing social and economic benefits that stem from adopting these behaviors in everyday life.
The project consists of 20 animated 2D segments, each running between 50 and 60 seconds.